Social Media

Citations may be a top local ranking factor but, let's face it, the word probably doesn't mean a whole lot to your actual customers. What crucial business information do consumers care about? And what are the consequences for local businesses when it's wrong? This is the Local Business Discovery & Trust Report 2023.

The holiday season is fast approaching. Sure, supermarkets probably started stocking cranberry sauce in August, but now’s really the time you’ve got to get focused to make sure your marketing ...

A Facebook Business Page is an essential local SEO resource. Learn how to add or claim your Facebook Business Page in this guide.

Today’s consumers don’t just turn to Google and traditional review platforms to share their recommendations about local businesses. In fact, these often aren’t where they go first. Social media plays ...

Over the past few months, we’ve seen major changes in both the ways users consume social media and the opportunities presented to local businesses by new social media search functionalities.  ...

Instagram has launched a new map search feature to help users discover local businesses more easily. The new feature allows users to scroll around a map, browse popular locations, and ...

There’s more than first meets the eye to planning, managing, and executing successful social media campaigns. Whether you’re responsible for just one business or multiple, content creation, scheduling and measurement ...

Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something ...

Instagram is a fantastic place for brands to promote themselves and to connect with new and existing customers. Although many local and small business owners know that Instagram is a ...

Despite ongoing criticism of its data privacy practices, Facebook shows no signs of slowing down, with recent research (admittedly from Facebook itself) showing that its users are up 8% year over ...

Building a strong Twitter following for a local business is tough. It seems like only big brands, politicians, and celebrities get attention.  There’s also a ton of information on how ...

“Humor is subjective,” is something we’ve all heard. What’s funny to you might not be funny to someone else, sure. But subjectivity only refers to the effect of comedy, not ...