Audit Local SEO | BrightLocal | Try for Free

The only auditing platform built for local search

Tackle local SEO with the right data and insights

On-Site SEO

Google Business Profile





Citation Tracker

  • Uncover issues

    No more hours wasted on manual searches. Citation Tracker lets you check the accuracy of your listings across the web in a single click.

  • Find new citation opportunities

    Get a ready-made list of the most valuable sites to add your business to—including ones your nearest rivals are listed on, and you’re not!

  • Easy workflow management

    No need for another spreadsheet. Citation Tracker allows you to manage workflows, monitor progress, and report on growth from within your BrightLocal dashboard.

"This tool is extremely helpful for understanding where my clients are listed online already and what information is accurate or not. I also love the ability to keep notes on individual citations for ongoing monitoring. "
Shelly Cihan - Rooted Rock Marketing
Shelly Cihan
Rooted Rock Marketing

Local Search Audit

  • Understand what to prioritize

    Leave nothing to chance. Highlight weak areas in your local SEO profile. No guesswork, no heavy lifting, just clear guidance on where and how you can start making an impact.

  • Over 300 local SEO data points analyzed in minutes

    Dive deep into the detail—including on-site SEO, links, reviews, and rankings. This is the only SEO audit 100% focused on moving the needle for local businesses.

  • Perfect for prospecting

    Boost your lead conversion with local SEO audits that do all the legwork for you. Create more pitches, with greater insights, and in less time!

"I run the Local Search Audit for prospects and I run it periodically for my SEO clients. I really like how it gives a snapshot of the business and shows what areas need improvement."
Glennette Goodbread - Premium Web Development LLC
Glennette Goodbread
Premium Web Development LLC

Google Business Profile Audit

  • Fix issues

    Duplicate Google Business Profile (GBP) listings and NAP errors harm local search performance. Google Business Profile Audit reveals these errors so you can take action right away.

  • Outrank your competitors

    Get the data behind the SERPs. See competitor benchmark metrics that show who you're competing against and what you need to do to outrank them.

  • Track success

    Make more informed decisions. Track progress over a longer period, with 18 months’ worth of GBP Insights data… that's 3x longer than Google!

"The GBP Audit tool provides a complete look at the health of all my clients' local profiles. We've found this to be extremely helpful in explaining the importance to the owners, fixing any issues, and providing real data on the performance of their profile. "
JD Hilditch - Voyage Media Works
JD Hilditch
Voyage Media Works

Why choose BrightLocal?

100% focused on local search

No other SEO platform can offer you this chance to succeed in local search. 

Cost-effective and scalable

Plans start from just $39 per month. BrightLocal is kind on your marketing budget, no matter your size.

Take back countless hours

Find the answers quick, and with more confidence. Reports and audits do all the hard work for you.

Your road to better local rankings starts today!

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Why should I choose BrightLocal to audit local SEO?

While many SEO platforms are available, BrightLocal is the ONLY one that is entirely focused on local search and the factors that impact local SEO performance.

Our local SEO tools help you find and fix issues faster and show you the best opportunities to improve your local search performance—all from a single platform.

What other SEO tasks can BrightLocal help with?

Great question. There are many factors that affect local search performance, and with BrightLocal, we have them all covered.

As well as having local SEO auditing tools, we also have tools to help you track local rankings, build citations, and manage reviews and reputation.

How much does BrightLocal cost?

You can test drive BrightLocal completely free with a 14-day, zero risk trial. After the trial, you have the option to pick a subscription, which start at just $39 per month. Find out more on our Pricing Page, or start a free trial today.