Mike has written 19 articles
by Mike Hawkes
The holiday season is fast approaching. Sure, supermarkets probably started stocking cranberry sauce in August, but now’s really the time you’ve got to get focused to make sure your marketing ...
by Mike Hawkes
Despite predictions over the years to the contrary, local citations and listings management haven’t gone anywhere. Sure, building citations is more of a foundation-building tactic than a rocket-to-the-moon quick win, ...
by Mike Hawkes
Oh boy, here we go. Google I/O is one of Google’s big opportunities to make announcements. And, while it is often used to announce upgrades to tech (like the new ...
by Mike Hawkes
Google may claim the lion’s share of search traffic, but it’s not the only search engine in existence. Several other search engines can also claim to handle billions of searches ...
by Mike Hawkes
Feedback from your customers can be a treasure trove of helpful information. It may help you uncover demand for new products or services, for example. It could also shed light ...
by Mike Hawkes
Welcome back to the Local Search Roundup! We’re going to take a look back at the biggest, and most important updates across local marketing over the last month. As ever, ...
by Mike Hawkes
Update March 2023. This article was written when ChatGPT was still in its early stages and Google was yet to unveil Bard. Both of these technologies have since been launched ...
by Mike Hawkes
Working with local businesses , you are likely to wear many hats. Having tools that can save you time, while providing you with useful insight, is therefore key to keeping ...
by Mike Hawkes
With almost 60,000 free plugins to choose from, narrowing down your selection to the best WordPress plugins for businesses is no small task. Even if you’ve already reviewed our local ...
by Mike Hawkes
In the words of Middle-earth’s most sought-after local SEO expert, Galadriel: “The (local search) world is changed. I feel it in the water. I feel it in the earth. I ...
by Mike Hawkes
Are you confident that you know how to spot a fake Google review? Or certain that you know just how to identify a fake 5-star review from a mile away? ...
by Mike Hawkes
Just over a month ago, on August 18, 2022, Google announced an update to their algorithm that got people both fearful and excited. The update itself started rolling out a ...
by Mike Hawkes
Ready to steal an extra advantage over the competition? Maybe you just need some inspiration, or perhaps you just need to cement your spot at the top. Competitor analysis is ...
by Mike Hawkes
User experience tools are a tried and tested way to deepen your understanding of your audience’s needs and expectations. UX tools can be deployed for several reasons and at different ...