Sammy has written 13 articles
by Sammy Paget
Citations may be a top local ranking factor but, let's face it, the word probably doesn't mean a whole lot to your actual customers. What crucial business information do consumers care about? And what are the consequences for local businesses when it's wrong? This is the Local Business Discovery & Trust Report 2023.
by Sammy Paget
The Local Search Industry Survey 2023 is here—the only long-standing report annually benchmarking the local SEO industry. We delve into everything from industry salaries and the top local SEO services offered to expectations for generative AI and confidence levels moving into 2024.
by Sammy Paget
Spoiler alert: No, not really. Read on to discover who feels confident about the imminent roll-out of Search Generative Experience (SGE), and how marketers feel it will affect local search results.
by Sammy Paget
Wow, things have moved quickly since we mused about the possibilities of generative AI in local search back in January, haven’t they? Google finally joined the party with Bard, Microsoft ...
by Sammy Paget
It's a question we see time and time again: "How many categories do I need on my Google Business Profile?". We studied the local rankings of 1050 business locations to identify any possible relationships between additional business categories and local ranking performance.
by Sammy Paget
Are businesses using Apple Business Connect's tools? In fact, have businesses even claimed their listing on Apple Maps? We investigated...
by Sammy Paget
There’s something comforting in the familiarity of brands we know and love. The safety of knowing that, no matter where you are in the world, when you see that brand’s ...
by Sammy Paget
Would you believe that BrightLocal has been exploring the relationship between consumers, online reviews, and local businesses for almost 13 years? Since 2010, we’ve seen significant developments in the perceptions ...
by Sammy Paget
Welcome back to the Local Search Roundup! This month, we’re taking a look back at the biggest local search stories from December 2022. So, what’s been going on? Well, if ...
by Sammy Paget
Is there ever such a thing as a quiet year in local search? Well, let’s hope not, as we’d all be out of a job, but you understand the expression. Join us as we look back at some of the biggest stories and updates in 2022!
by Sammy Paget
During times of wider economic turbulence, you’d be forgiven for burying your head in the day-to-day running (and survival) of your business without coming up for air. So, it can ...
by Sammy Paget
Just weeks after Google Business Profile users experienced suspension chaos, it seems another Google bug is doing the rounds in GBP once again. This time, users have reported instances in ...
by Sammy Paget
Google’s algorithm to rank local search results relies on a wide variety of different signals, so it can be difficult to know where you should dedicate your efforts. To ensure ...