Local SEO Research

At the beginning of November 2021, Google announced that it is rebranding Google My Business as Google Business Profile. The name change isn’t major news in itself as the product ...

Business listings have long been a core part of local SEO. From their early dominance of local search rankings to today, where appearing on the core business directories is considered ...

The local SEO industry is always changing, and in a year of huge global shifts that have had significant impacts on many local businesses, this rate of change seems to ...

Every year, the Local Consumer Review Survey explores the ways in which local business customers use online reviews to choose, trust, and understand businesses offering services in their area. Since ...

Fighting Google My Business spam is one of the most effective ways to climb rankings in local SEO, but is the uptake as common among agencies as local SEO experts? ...

Update – In late May, Google’s Danny Sullivan responded to Joy Hawkins confirming that the early May local flux was based on a bug, rather than a local algorithm update. ...

In 2020, Google My Business optimization is one of the key skills a local marketer needs. But, while we know how important an optimized Google business listing is, we were ...

Covid-19 has undoubtedly disrupted the local landscape – shuttering many businesses worldwide, and changing ways of working for those staying open. We wanted to find out the challenges our users ...

Every year, BrightLocal produces its flagship report on online reviews, the Local Consumer Review Survey, and in last year’s results we noticed some alarming trends that we felt worth further ...

Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with customer reviews now being a huge part of online search results, a ...

Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, ...

[Update: November 28th, 2019] After Local RankFlux initially tracked higher than usual ranking fluctuations at the beginning of November, new theories have emerged as the local search community tries to ...